TARONI PRESENTS ‘TARONI LABORATORIO’ AT MILAN DESIGN WEEK

Milan, 27 March 2025 - Renowned Italian silk weaver Taroni is set to make its debut at Milan Design Week this April with ‘Taroni Laboratorio’, an immersive project dedicated to reimagining silk beyond fashion. With a strong focus on sustainability and circular design, Taroni Laboratorio transforms discarded silk into a resource, presenting a new collection of rugs, tapestries and pillows that breathe new life into Taroni’s heritage materials. This initiative marks the beginning of an ongoing mission to propose circular economy-driven designs, ensuring that Taroni’s exceptional silk finds new applications beyond the world of fashion.

Presented in a stunning private apartment in Piazza Castello, overlooking Milan’s Castello Sforzesco, the showcase unfolds across four bright rooms, offering a dynamic space for exploration and creativity.

At the heart of Taroni Laboratorio is a collection of handwoven rugs and tapestries designed by Milan-based artist Lillian Grant for Taroni in collaboration with manufacturer Casa Amar. These works merge Taroni’s legacy of fine Italian silk weaving with Morocco’s historic rug-making traditions. Crafted using the Amazigh knot technique, a centuries-old craft passed down through generations of Moroccan women, these rugs were woven on traditional wooden looms in Azilal, a province of central Morocco. Thousands of silk knots were meticulously hand-tied onto fine wool warps, sometimes incorporating wool fibres to create an interplay of materials that is both delicate and structured.

In an unprecedented approach, Taroni’s premium silk remnants were cut into ribbons and woven into these rugs using the Boucherouite technique, a tradition that originated in the 1950s as a resourceful response to material scarcity. Typically crafted using repurposed textiles, Boucherouite rugs are unique, one-of-a-kind expressions of the artisans’ creativity. By integrating Taroni’s silk into this heritage craft, the collection breathes new life into both the material and the tradition, reinforcing a commitment to sustainable and expressive craftsmanship. The artisans also played a key role in reinterpreting Lillian Grant’s designs, ensuring that each rug is not just a translation of her vision but a reflection of their own artistry.

Complementing the collection, Taroni Laboratorio also features a selection of vases designed by Milan-based American artist Lillian Grant in collaboration with her father, who is also an artist. She conceptualised and painted the pieces, while he built them in his studio in California. These cases exemplify a fusion of design and craftsmanship, blending Taroni’s luxurious silk with a sculptural and artistic sensibility to further extend silk’s influence beyond textiles. These pieces are finished with glazes inspired by Taroni’s signature striped silks, creating a striking connection between fabric and ceramics.

Additionally, Grant has created a collection of pillows that embodies a contemporary approach to silk’s potential in interior design. Drawing from Taroni’s extensive silk archive, her designs play with movement, texture and colour, transforming the company’s signature fabrics into bold, tactile compositions. The pillows, with their refined silhouettes and vibrant hues, serve as statement pieces that elevate any living space.

Beyond its presence at Milan Design Week, Taroni’s collaboration with Casa Amar will also be showcased at the prestigious Salone del Mobile fair within the SaloneSatellite exhibition (Pav. 5, Piazza dell’Artigianato), offering an additional platform to celebrate the dialogue between textiles, craftsmanship and contemporary design.

Taroni Laboratorio is an ongoing exploration of silk’s potential, not just as a textile, but as a material that inspires new forms and functions across disciplines. By pushing the boundaries of silk’s application in interior design, this project highlights the intersections of tradition and innovation, craftsmanship and contemporary aesthetics, offering a fresh perspective on one of Italy’s most storied materials.

NOTES TO EDITORS:

Taroni Laboratorio
​7-10 April 2025
​Piazza Castello 21, First floor Milan ​
​Opening Hours: 10.00 - 19.00

About Taroni ​
​Founded in 1880 in Como, Italy, Taroni is one of the oldest and most revered silk-weaving mills in the world. With over 140 years of heritage, the company specialises in creating luxurious silk fabrics that are synonymous with haute couture and high-end prêt-à-porter. Throughout its long history, Taroni has become renowned across the global fashion industry for its uncompromising quality, unparalleled craftsmanship, and dedication to innovation. Taroni seamlessly blends traditional craftsmanship with modern production, ensuring impeccable quality for over 600 clients worldwide. Its expertise spans the entire silk-making process, offering a diverse range of finishes, textures, and weaves tailored to the needs of top designers and luxury brands. What sets Taroni apart is not only its technical mastery of silk weaving but also its commitment to sustainability and responsible production practices. The mill has continually adapted to modern environmental standards without sacrificing its core values of quality and luxury. This dedication ensures that Taroni remains a trusted name in fashion, working closely with designers to bring their visions to life with bespoke fabrics that reflect both artistry and precision. In recent years, Taroni has expanded its creative vision beyond fashion, exploring the expressive potential of silk in the worlds of art and design. Through experimentation and cross-disciplinary collaborations, the company has developed unique pieces that showcase silk’s versatility and beauty in entirely new contexts. Each creation embodies the elegance and craftsmanship that defines Taroni while highlighting its ongoing commitment to sustainability and minimising waste. This forward-thinking approach has allowed Taroni to reinvent its relationship with silk, transforming production leftovers into artistic and design objects that give new life to this prestigious material. ​
​taroni.it | @taronisilk

About Casa Amar ​
​Casa Amar is more than just a brand, it is a conscious and responsible project born from the fusion of cultures, an Italo-Moroccan love story that celebrates the best of both worlds. Rooted in Moroccan tradition, Casa Amar honors artisanal craftsmanship with handmade rugs created by skilled artisans who pass down centuries-old techniques. The brand’s Italian DNA shines through in its sophisticated aesthetics, commitment to innovative design, and uncompromising quality. ​ Founders Matteo Martinello and Jihane Lahbabi travel across Morocco, from bustling souks to remote villages, searching for unique vintage and contemporary rugs. Their journey is not just about finding pieces, it’s about building meaningful relationships with artisan communities, fostering ethical and lasting collaborations. Since its inception, Casa Amar has fostered a vibrant dialogue between Morocco and Italy, connecting artists, designers, and artisans. The collections highlight creativity and sustainability, using high-quality natural materials like local sheep wool and palm straw, alongside upcycled textiles. The result is a selection of unique, soulful pieces that balance aesthetics with craftsmanship, all while maintaining a conscious approach to environmental impact. More than décor, a Casa Amar rug is a bridge between past and future, art and everyday life. ​
​casaamar.it | @casaamar.it

For media enquiries please contact: ​
​taroni@camronglobal.com