Range Rover announces first landmark installation at Milan Design Week, in collaboration with NUOVA, marking a 55 year-long design legacy
Gaydon, London - 24 March 2025: Marking its first landmark installation at Milan Design Week, Range Rover presents Futurespective: Connected Worlds, designed in collaboration with California-based design studio NUOVA, a creative duo who create immersive spatial experiences that shape the future by drawing from the past.
Presented at the 18th century Palazzo Belgioioso, Futurespective: Connected Worlds is a dynamic two-part experience that transports visitors between two time portals. Together with Range Rover’s in-house creative team, NUOVA visually narrates Range Rover’s design lineage and enduring influence on modern luxury through a cinematic journey across the two distinct eras, from 1970 to 2025.
Juxtaposed between a seventies dealership and a space designed to reflect Range Rover’s contemporary identity, the large-scale installation is conceived as a ‘futurespective’, encapsulating the metamorphosis of the brand from its conception to present day vision, from Range Rover’s first ever sketch from 1970, to its latest known prototypes.
A multi-dimensional journey, the installation features bespoke scents by Aeir, NUOVA’s carbon negative luxury fragrance brand, designed exclusively for Range Rover, alongside custom-designed furniture, outfits for the ‘time travel’ hosts, and integrated sound throughout the installation.
Gerry McGovern, Chief Creative Officer, Range Rover, said: “Defined by a distinct design vision, Range Rover was the first luxury SUV. Born out of utility and the epitome of British originality, it has always been about more than a vehicle. Since our first sketch in 1970, each new product and brand moment has served as a reflection of contemporary culture at large. This spans its inclusion in the Louvre, a first limited-edition with Vogue and prevalence across magnificent moments in cinema. Our installation in Milan captures the essence of this profound cultural influence—a 55-year ongoing story, with design at its heart.”
Enrico Pietra and Rodrigo Caula, founders of NUOVA, said: “Range Rover has accompanied generations through the decades, evolving with time while always staying true to its identity. Our vision of time travel is not just about revisiting the past or imagining the future—it’s about understanding how design, innovation, and craftsmanship connect eras together. Collaborating with such an iconic brand is an incredible honour.”
The installation will be open to the public from 8th - 11th April 2025 at Palazzo Belgioioso, 2, 20121 Milano.
ENDS
NOTES TO EDITORS:
About Range Rover
Every Range Rover is curated to elevate our clients’ lives with modernist design, connected, refined interiors and electrified performance driving unrivalled luxury. Inspired by exemplary design since 1970.
The brand encompasses Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque and is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology, vehicle architecture and world-leading off-road capability.
As part of our vision of modern luxury by design, every Range Rover is available as an electric hybrid. A fully electric Range Rover and Range Rover Sport will arrive by the middle of the decade.
Range Rover is one of the world’s leading British luxury brands, sold in 121 countries. It belongs to the JLR house of brands together with Defender, Discovery and Jaguar.
Important notice
Jaguar Land Rover is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates
About NUOVA
NUOVA (acronym for New Understanding of Various Artifacts) is a research and innovation-based luxury design venture, tailoring the future with time travel. Based in Venice Beach, California — the office of NUOVA develops immersive 360-degree spatial brand experiences through material and craftsmanship-led performances within the field of industrial design. Leveraging more than a decade of experience working closely with fortune luxury brands, NUOVA is the solution for brands seeking service and expertise in industrial and interior design, creative direction, advanced material innovation, sustainability strategy, packaging and product development. In 2020, NUOVA launched Aeir, the world’s first bioengineered fragrance company, winning various awards and selling out in its first year.
Further Information
Visiting the installation:
Address: Palazzo Belgioioso 2, 20121, Milano
Opening Times:
Press Preview: Monday 7th April, 10:00 - 15:00
Public Opening: Tuesday 8th April - Friday 11th April, 10:00 - 18:00
Press Enquiries: CAMRON | rangerover@camronglobal.com
Media website: www.media.landrover.com
Social Channels:
TikTok: https://www.tiktok.com/@rangerover
Facebook: http://www.facebook.com/rangerover
X: Range Rover (@RangeRover) / X
Instagram: https://www.instagram.com/rangerover